Social Network Marketing Lesson 1

We live in exponential times. Whether your online habits are casual or focused, “when you get to it or habitual”, everyone is out there at their own pace, just like on Route 66 or the 101 freeway.

For those that have not reached the new world or online generation, we might be surprised to find out that over 50% of Search Engine entries and results are on the Names of People. People are interested in other People.

It would be easy to pass this off ignorantly thinking, yes… Who isn’t looking for the latest 411 on Celebrities and other Famous People? It may be a significant portion of the majority that utilizes their online experience to be casually entertained. While many Corporations, Business Professions and Online Marketing industries are capitalizing on their Internet presence with a strategy. Others are phishing, spamming and contributing to the online pollution in the same way the masses have polluted the earth; though that’s not the song I intended to sing here.

Like on the portals of Reality TV, we have to ‘get a grip’ that our experiences of online socialization are not a proven science, are as individual as the next person and that while there are multitudes of people entertaining each other and themselves, there are others soliciting, collecting, sorting, search mongering and data basing all of this in the spirit of progress and capitalism.

We are now being taught to be careful of what we say, how we act and responsible we behave online as being online is not the anonymous platform that existed years ago. Corporations and Companies now have Internet Commerce, Social Networking and Advertising budgets, Departments that dedicate their focus on both online presence and Online Mitigation of their Branding Integrity. This at times may include the online behaviors of their associates and employees.

We can learn from the Masters of Branding and market dominance by both putting ourselves out there in an impactful way, as well as placing our ears out there to understand which markets we may be penetrating. In a nut shell the premise may be as easy as asking the question “What are they saying about me?

So your initial task in your quest for Mastery is to simply Google yourself, then Wait for my next article.

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