Home Buyer Events or Seminars

There are so many little changes that occur almost daily in our industry. Interest rates, lending programs, guidelines, HEMP, HAFA, Short Sale and REO content are being published so often by every media giant known. The Newspapers sell HEADLINES; we can sell ourselves by being the best STORY of content to our data bases and our Events, based on those headlines. Events that appear “Out of the Box” in contrast to these headlines may provoke the greatest amount to activity. Be sure to back up anything and everything you advertise and be prepared to communicate this content with the guise of mission.

You can team up with affiliated vendors in areas of Lending, Taxation, Estate Planning, Insurance issues and many other topics that can by promoted in a way that is literally life saving! Offer something free, do a drawing for something of relevant value or support a charitable cause within the theme.

Events that offer a practical or experiential view of today’s news will captivate readership audiences and a very inquiring Buying public interested in finding the expertise and ultimately, the Professional.
One of my opening career wins was when I found an area I loved in the suburbs on Los Angeles. There was one Agent who dominated the area with a 20% market share that generally scares off most Agents from investing revenue toward. I found 2 For Sale by Owners and exploited them in the newspaper, offered to clean up distressed looking properties and listed both FSBO’s within 2 weeks along with 4 other properties within the coming 2 months. Within a year, I had 50% of the other Agents market share.
First time Buyers and Estate Planning Seminars may attract the greatest number of potential Clients, however they must be made both public and extraordinary.

Events come in all sizes and shapes; you are in charge of how to create events out of the usual activities we know can place us out in front of the crowd.

Copyright © Bryan Ridgley 2010

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