Open House or a Captivating Event?

A well staged Open House can be one of the greatest opportunities an Agent can capitalize on to add a professionally outstanding persona. These opens can both attract Buyers as well as Sellers into our magnetic sphere. The magnetism here is the Quantum effect you bring by planning, staging inviting and promoting, and then showing up like it is the BIG Event you planned. I mean here, a dozen signs or more leading from all around the neighborhood. Don’t worry about spamming your signs if you also promise your public they will be up just before the event and taken down immediately afterward. A big public relations mistake is made when people follow signs to an event that is not open.

Open houses can be done the same with other Agents listings as well as your own. Many Agents do open other Brokers listings; however I have not seen the huge demographic displays in promotion that we see Listing Agents commonly do. Savvy Agents know that the impression made when you show up empty handed is not one that caters to Buyer confidence. Buyers are attracted to professionalism; they want to BUY from Experts. Experts are as much promoters as they have the knowledge base.

Opens houses can be also featured in more creatively by having a theme or event behind them. You can attract more visitors by promoting it as an educational event as well as a viewing of a property. You can offer food, prizes, have drawings to get accurate contact information from guests. Your open homes can be revenue streams of constant Buyer lead generation.

Starlight Opens can be a hit with View properties, make it a networking event with your Agent colleagues. Post in Social networking site you frequent, place ads in Craigslist.org. Place plenty of directional signs; bring plenty of flags, balloons, property fliers. Bring Market Data, Active listing in the area, Sold Comps! Make your reputation for events both fun and magical.

Advertising in local community sites like Craigslist can be extraordinary in results, if your ads titles speak those hypnotizing captions and a proactive value proposition is visible within a second of eye contact with the display.

To recap, put the pedal to the metal on creativity in your open house planning and turn the often mundane into a revolutionary success.

Copyright © Bryan Ridgley 2010

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